Strategic Planning, Research, Customer Experience
What are your top marketing challenges? How will you discover new opportunities in one of the most transformational times in human history?
Close the loop (or somebody else will close it for you). Behind every device is a human. They don’t really remember what you are saying or what you are doing. They only remember how you make them feel. Data is only meaningful when it can really be used and leveraged as an actionable human insight.
Strategic Planning, Customer Experience
Insight & Analysis, Brand Roadmap, Thought & Inspiration
What content distribution channels do you plan to add to your marketing mix? How will this help drive sales?
With the average attention span of a person now at about three seconds, brands have a small window to ‘catch’ the consumer. It’s not enough to have great content – it needs to deliver the right message to the right person, in the right medium at the right place and the right time.
Insight & Analysis, Brand Roadmap, Marketing Strategy
Content, Social, Customization & Personalization
Disruption has become the new normal. How do you stand out amidst the noise?
Good content, inspired by good insight, always works. The global rule for creating content that works is content that: Makes you laugh, Makes you cry, Stimulates desire
Content Strategy, Customization & Personalization
Growth Marketing, Brand-Driven Digital, Trendsetting
Everything that used to be dumb and disconnected is now wired and intelligent. How do you ride the next digital wave?
Go beyond technology to reach human insights. Human-only traits of intuition, creativity, imagination, emotion and ethics will be more important in the future because machines are very good at simulating but not at being.
Growth Marketing, Brand Management, Culture Mining